CHICAGO, Feb. 25, 2025 /PRNewswire/ — C.A. Fortune, a leading agency with full-service sales and marketing capabilities, has announced several key leadership promotions ahead of Natural Products Expo West, further strengthening its executive team as the company accelerates its growth along with that of its client partners.
Mariah Calderon, an instrumental C.A. leader for eight years, has been promoted to chief client officer. Previously serving as senior vice president of client success for more than two years, Calderon has played a pivotal role in fostering client relationships and driving exceptional results. Her leadership and expertise will guide the company’s collective efforts to deliver best-in-class service and innovation across C.A.’s suite of services. Calderon will continue to lead business development efforts for the organization, driving C.A.’s portfolio strategy for new business.
Lauren Hulett now moves into a senior vice president of client engagement role, leading the team that serves C.A. Fortune’s largest strategic client partnerships with cross-functional activations. Lauren has been with the organization for five years, leading teams and several of C.A.’s largest national partnerships. Her leadership has been pivotal in C.A. client’s growth and building out an industry differentiated top-tier National Client Engagement Team.
Additionally, Emily McCann has been elevated to senior vice president of people and culture. McCann, who has been a part of C.A. for five years, has spent the last two and a half years as vice president of people and culture. Under her leadership, C.A. has made significant investments in people resources over the past five years, contributing to an industry-leading employee retention and growth rate, as well as a workplace culture that has earned multiple recognitions, including Top Places to Work awards from The Wall Street Journal, Chicago Tribune and Built In. Her efforts in fostering an inclusive, empowering environment have helped attract top talent and drive the company’s continued success.
“C.A. stands out in our industry for our commitment to our people,” said Tyler Lowell, CEO and managing partner of C.A. Fortune. “We have heard time and again from our clients & customers how essential our people are to their business, and these three individuals have contributed to us both driving our clients’ business and helping us secure and retain the best and brightest team in the industry.”
These promotions come as C.A. Fortune continues its growth through strategic transactions. The company recently added both SRW, a renowned food and beverage creative agency, and Gotham, a leading national retail activation firm, in 2024. These firms have enhanced C.A. Fortune’s creative capabilities and in-store execution expertise, positioning the organization as a true end-to-end sales and marketing solution from emerging consumer brands to category leaders.
With these advancements, C.A. Fortune’s evolving leadership team and expanded resources are poised to deliver continued growth and success for the agency and its clients.
C.A. Fortune and SRW will jointly serve as platinum sponsors at the upcoming Natural Products Expo West 2025, further solidifying their presence as leaders in the industry.
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About C.A. Fortune
C.A. Fortune is a privately held, leading full-service national consumer brand sales and marketing agency, serving brands at any stage of their lifecycle. Spanning across all retail trade channels and e-commerce platforms, C.A. Fortune offers a blend of services ranging from brand development and commercial management to marketing and media services. Founded over three decades ago, the company has grown to embody the bridge between brands and consumers, now poised to offer unparalleled support across the consumer journey.
SOURCE C.A. Fortune
