SAN FRANCISCO, April 27, 2021 /PRNewswire/ — The migration toward digital payments continues to accelerate, driven by the COVID-19 pandemic and the increased interest in mainstreaming digital currencies from consumers. With the adoption of cryptocurrencies, bringing with it clear advantages in terms of financial inclusion and access, more donors are inclined to contribute philanthropically. However, with only 12% of the biggest charities accepting crypto, nonprofits who cannot accept these digital tokens may be leaving money on the table.
For the first time, donors can donate top cryptocurrencies — Bitcoin, Bitcoin Cash, Dai, Ethereum, Litecoin, or USD Coin — to support over 1 million US 501(c)(3) registered public charities, from your local pet shelter to international organizations. People can simply go to Every.org, search for a nonprofit, click “Donate”, and follow the prompts to donate their cryptocurrency in a few clicks. Learn more at every.org/donate-crypto.
For the donor, this could lead to huge tax benefits compared to first selling the cryptocurrency then donating the proceeds later, allowing them to give more generously. “It was a pleasure to use Every.org to make a tax-deductible donation of Ether to two charities in 2020 who otherwise would not have accepted crypto,” said Chris Peel, the President of Decentralization Foundation. “I plan to use Every.org for all future crypto donations to charities.”
Every.org Increases the Utility of Cryptocurrency
The shift to digital forms of currencies is inevitable and the promise of advanced technological platforms offering the possibility of digital currencies is the future now. “As crypto becomes more popular, Every.org provides donors an easy, secure giving experience and allows free access for all nonprofits.” said Mark Ulrich, co-founder and CEO of Every.org. “We shouldn’t have to draw a hard line between ‘crypto-friendly’ nonprofits and others. Many charities working on the ground and in their communities are doing groundbreaking, much-needed work and don’t have time to upgrade their website and accept cryptocurrency. Part of our job as a nonprofit for nonprofits is to provide the latest and greatest in fundraising technology for every organization free of charge, so that nonprofits of all sizes can stay focused on their mission and impact.”
Millennials, the Giving Generation
As a generation, millennials have been hit hard financially by the coronavirus pandemic. “Over the last few years, we’ve all seen some dramatic shifts in the way millennials and Gen Zs interact with money – and donate,” said Every.org co-founder, COO and former early Snap employee Tina Roh. “Millennials are, overwhelmingly, the generation fueling the crypto trend. As the first generation to grow up with technology seamlessly woven into day-to-day life in a way that feels completely natural – from ordering food and finding a job to booking vacations and even getting a date – using a crypto donating payment method factors into their digital lives nicely.”
As a 501(c)(3) nonprofit building technology for other nonprofits, Every.org makes the donation experience joyful and social. After launching in March 2020 during a global pandemic, it raised over $2.3 million for nonprofits in its first year. It is committed to sustaining a zero fee platform in order to create a world where every person and organization has the best technology to help them do more good. Founded by four tech entrepreneurs who previously worked at companies like Snap and Pinterest, the team hopes to grow generosity by making it easier than ever to support and share important causes.