FreshAddress Launches Auto ECOA

NEWTON, Mass., Sept. 22, 2021 /PRNewswire/ — FreshAddress, the leader in email data hygiene and analytics, recently launched its Automated Email Change Of Address service (Auto ECOA), which enables retailers, nonprofits, and other leading marketing companies to re-engage with 20% or more of the bouncing and inactive email addresses within their customer files.

FreshAddress’s patented Email Change of Address (ECOA) Registry and Service allows individuals to register their old and new email addresses (i.e. change pairs), helping friends and trusted companies reconnect with otherwise lost relationships. 

Today’s marketers are dealing with increasing numbers of inactive/nonresponsive customers, leading to continuous  churn in their databases and decreases negative impacts to their marketing ROI. That’s where Automated Email Change Of Address (Auto ECOA) can help!  Auto ECOA is FreshAddress’s on demand solution to combat email database attrition, which allows marketers to re-engage with customers lost to dead email addresses. Just sign up, load your bouncing and inactive customer email addresses into Client Portal and your guaranteed, deliverable SafeToSend email address updates are returned to you in a matter of hours. 

Companies pay billions of dollars to gain new customers but roughly 30+% of email addresses are lost due to normal annual attrition. According to HubSpot, email addresses become inactive or bounce due to job changes, switching internet service providers, the creation of new email addresses due to increased spam, and the increasing prevalence of customer registrations using secondary or temporary email addresses. Now more than ever, companies need to clean, protect, and update their in-house 1st party client data. 

FreshAddress offers unparalleled match rates and data accuracy due to its proprietary internal database of over 450MM change pairs (i.e. old/new email address pairs) coupled with our exclusive SafeToSend hygiene and double scrubbing process. The bottom line? With current, deliverable customer email data companies can increase their customer retention rates, ensure transactional information delivery, drive ROI, and increase their revenues. 

How does Auto ECOA it work? 

  1. CLEAN – FreshAddress cleans your file using its SafeToSend service to remove problematic addresses as well as identify and correct typos, formatting problems, syntax errors, and dead domains.
  2. MATCH – It then matches your cleaned file against its proprietary, opted-in change-pair database (450MM) and those of its carefully vetted partners.
  3. ANALYZE – Finally, it cleans and updates the matches, weeding out any emails that are not SafeToSend.
  4. DELIVER – All ECOA results are guaranteed deliverable.

To learn more, visit us at or call 800-321-3009.

About FreshAddress, LLC
FreshAddress is a leading provider of proprietary, data-driven email solutions for digital marketers. With clients including 25+% of the Fortune 100 as well as 1,000s of other leading marketers and nonprofits, our services help clients optimize their email deliverability, inbox placement, opens, click-throughs, and, in turn, their email marketing revenues, performance, and ROI.

Contact Information:
April Paige, Marketing & Communications Manager
FreshAddress LLC, 36 Crafts Street, Newton, MA 02458
617-965-4500, ext 229,

Photos/Logos – additional photos or information available upon request:

CEO, Bill Kaplan
Bill is responsible for the strategic development and growth of FreshAddress and is an expert on analyzing the risk/reward equation as it relates to growing successful companies. Bill was the founder and leader of the MIT Blackjack Team, featured in the bestseller, "Bringing Down the House," and the blockbuster movie, "21".

Marketing & Communications Manager, April Paige
April is a former client and current Marketing Manager at FreshAddress. With a 25+ year career spanning experience in many industries including pharmaceutical, aviation, and financial. April is passionate about educating companies, and marketers, on the value of email hygiene and appends. 

SOURCE FreshAddress

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