JACKSONVILLE, Fla., March 25, 2025 /PRNewswire/ — Heritage Capital Group is pleased to announce the appointment of Fernando Acosta-Rua as a principal and shareholder. A longtime Jacksonville resident, Fernando brings extensive experience in private equity, corporate leadership, and strategic growth. His deep community ties and commitment to Jacksonville’s prosperity make him a valuable addition to the firm.
Fernando’s career spans both investments and operations. He spent eight years in private equity, structuring and executing transactions, before leading Pet Paradise as President and CEO. Under his leadership, the company grew from a regional operation into a national brand with over 60 locations. He remains a board member and investor. His expertise in investment strategy and business operations equips him to guide business owners through complex transactions with a value-driven approach.
Beyond business, Fernando is a dedicated community leader. He serves as Board Chair of Alivia Care, Inc. and is a trustee and former Board Chair at The Bolles School. Appointed by Governor Ron DeSantis, he serves on the Jacksonville Aviation Authority Board and was a founding board member of Jacksonville University’s Public Policy Institute. He holds an MBA from Northwestern University’s Kellogg School of Management and a bachelor’s degree from the University of Florida.
“We are excited to welcome Fernando to Heritage as a partner,” said Bill Sorenson, CEO. “He understands our culture and brings invaluable experience in middle-market transactions. His relationships with our senior principals ensure a seamless integration, and his insights will be a tremendous asset to our clients.”
“Fernando’s addition marks a significant milestone for Heritage,” added Howard Serkin, Chairman of the Advisory Board. “His expertise in scaling businesses, executing acquisitions, and driving growth aligns with our mission to deliver exceptional value. With private market investments on the rise, business owners need experienced guidance. Fernando embodies that expertise, and we are proud to have him as part of our team.”
“I’ve worked alongside Heritage’s principals for years and have always admired their professionalism,” said Fernando. “My background as both a business operator and a private equity investor gives me a unique perspective that will help business owners maximize value and navigate complex transactions. I look forward to contributing to Heritage’s continued success.”
Heritage Capital Group provides M&A, business valuation, and financial advisory services to middle-market companies. With offices in Jacksonville, FL, and Savannah, GA, the firm helps business owners maximize value and transition their companies successfully.
Contact:
Katie Quackenbush
9043549600
391813@email4pr.com
SOURCE Heritage Capital Group
