Human8 Appoints Camille Nicita as New Global CEO

GHENT, Belgium and DETROIT, Sept. 28, 2023 /PRNewswire/ — Human8 (previously known as InSites Consulting), the new human-driven consultancy, just announced Camille Nicita, currently Managing Director for North America, will be accepting the role of CEO from current CEO and co-founder Kristof De Wulf.

Kristof De Wulf co-founded Human8, formerly known as InSites Consulting, in 1997 as a spin-off of Belgian-based Vlerick Business School where he was marketing professor and partner. He became CEO beginning of 2012. Under his leadership, the company grew from around 80 people to now well over 800 people, adding more than €100 million in revenue through organic growth, greenfield operations in the Netherlands, Romania, UK, U.S. & Germany, and an intensive buy-and-build journey involving 9 acquisitions in just 5 years. At the start of 2023, the global group rebranded to Human8, while keeping the Space Doctors name as a sub-brand for its foresighting and strategic positioning work.

I am delighted to have had the opportunity to grow and lead our organization for almost 12 years now. It was an amazing journey transitioning from a Belgian start-up to a global leader that is serving the needs of the most iconic brands in the world. The time is now to pass on the responsibility to one of our most competent and inspiring leaders in the business, Camille Nicita,” said De Wulf. “Moving Camille into the seat of global CEO not only sends a clear signal that we are now a truly global company, but also that we moved beyond our legacies into an exciting joint future.”

Nicita’s journey started more than 30 years ago when she was hand-picked to join a start-up market research company, formerly known as Gongos. Nicita held several leadership positions, but the most profound came in 2012 when the owner, John Gongos, passed away unexpectedly. Nicita was appointed as owner and CEO overnight. With strong leaders around her, they carried forward with strength, perseverance, and resiliency to reinvent the company and change the face of insights. Under Nicita’s leadership, the company experienced record growth while continuing to nurture a positive and rewarding environment for its people.

Gongos became part of Human8 at the end of 2021 and Nicita has since been operating as the Managing Director for North America. Nicita is an active member of the Board of the Insights Association, contributing member of the Forbes Agency Council, and official judge of the North American Customer Centricity Awards. Under Nicita’s leadership, the company achieved the Forbes Small Giant award in 2020.

 “I’m honored to carry on the great work Kristof has accomplished over the last decade and am ready to apply the Small Giants mindset on a global scale,” said Nicita. “The skills and capabilities we have under one roof are unparalleled and it’s strengthened by our people-first culture around the globe. My focus in the coming years will be to cultivate passion for our purpose, clients, people, and the community at large.”

Stepping into her new role as global CEO of Human8 (effective as of 1 October 2023), Nicita leaves the North American branch in the experienced hands of Katherine Ephlin, currently North America Head of Operations, who will be replacing her as Managing Director of North America.

Camille will also join the Human8 Board of Directors, where Kristof De Wulf remains an active member as well as shareholder of the global group.

About Human8

Human8, the human-driven consultancy, connects brands with people and culture to drive positive change. Human8 uncovers what matters to people and how brands can act upon it.

Human8 is the coming-together of 10 game-changing agencies from around the world: InSites Consulting, Direction First, Columinate, eÿeka, Join the Dots, ABN Impact, Answer, Space Doctors, Gongos, and Happy Thinking People. 

Human8 unites a creative, smart and ambitious group of +800 people across 24 locations under one vision: making brands more human by better understanding people and culture, empowering brands to take action, and enhancing the lives of the people they serve.

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Anke Moerdyck
Head of Global Marketing
M: +32 498 62 46 88

Megan Cuellar
Media Relations Contact for Human8
M: (949) 777-2468