LONG ISLAND, N.Y., March 25, 2025 /PRNewswire/ — As National Choking Awareness Day approaches on March 28th, LifeVac is proud to announce renowned neurosurgeon Dr. Ben Carson as its national spokesperson. This partnership aims to spotlight choking as a preventable silent killer that claims approximately 5,000 lives annually, making it the fourth leading cause of unintentional death.
National Choking Awareness Day, observed annually on March 28th, focuses on educating the public about choking hazards and prevention, especially for individuals with intellectual and developmental disabilities who face higher risks.
“We are thrilled to welcome Dr. Ben Carson to the LifeVac family as our national spokesperson,” said Arthur Lih, Founder and CEO of LifeVac. “Over the past decade since founding LifeVac, we’ve saved thousands of lives with our patented device. Dr. Carson’s medical expertise and commitment to public health will help us reach even more families with our life-saving message. Together, we can significantly reduce the number of choking deaths through awareness and preparation.”
Dr. Ben Carson expressed his commitment to the cause, stating, “National Choking Awareness Day represents a critical opportunity to educate Americans about a preventable tragedy that occurs too frequently in our homes. As a physician and surgeon, I’ve seen firsthand how preparation and the right tools can mean the difference between life and death in emergency situations. I’m honored to partner with LifeVac to raise awareness about choking prevention and to help equip families with knowledge and resources that can save lives.”
Bob Yallen, CEO of InterMedia Advertising, who facilitated the partnership, commented, “Dr. Carson brings unparalleled credibility and compassion to LifeVac’s mission. His distinguished medical career and dedication to improving health outcomes make him the perfect ambassador for such an important cause. This collaboration will undoubtedly amplify the critical message of choking awareness and prevention across the nation.”
The patented LifeVac device can be used on children and adults and is designed for simplicity. When placed over the mouth of someone choking, it creates a seal. When the plunger is pushed in and then pulled, it generates a powerful suction that can remove the obstruction. With validation from nine peer-reviewed journals and thousands of documented life-saving incidents, LifeVac has proven its effectiveness as a critical emergency tool.
As National Choking Awareness Day approaches, LifeVac recommends these five strategies to prevent choking deaths:
- Know what to do: Be prepared and educated about proper response to choking incidents.
- Reduce risks: Cut up food for young children and elderly individuals, and keep small objects away from infants and toddlers.
- Act quickly: Remember that brain damage begins within 4-6 minutes without oxygen, while average emergency response times are 8-14 minutes.
- Recognize choking signs: Know that someone choking may not be able to speak, might make wheezing sounds, or may use the international choking sign.
- Share knowledge: Educate family members, teachers, and restaurant staff about choking prevention and response.
LifeVac kits are available in home and travel versions. The home kit includes a practice mask, child mask, adult mask, suction device, and easy instruction guide.
For more information about LifeVac or to purchase a kit, visit https://lifevac.com/.
About LifeVac:
LifeVac is a patented, lifesaving device designed to offer the simplest, safest method of aspirating a choking child or adult. Founder Arthur Lih created the apparatus in 2012 to increase survival rates in choking emergencies and has successfully saved over 3,000 lives and counting. One LifeVac kit covers adults and children, never expires, and includes a free replacement when used in a choking emergency.
About the InterMedia Group of Companies®
The InterMedia Group of Companies® is a fully integrated $1 Billion Dollar plus advertising, media, analytics, marketing, technology, entertainment, and communications organization known for blending direct response advertising with general market techniques. Founded in 1974, IMGC specializes in brand response, direct response, retail, brand building and ecommerce advertising. The company is comprised of multiple, synergistic business units:
InterMedia Advertising® (analytics, strategy, planning and research), InterMedia Time Buying Corp® (offline media execution), InterMedia Interactive® (online planning, buying and creative), MediaPoint Network® (Performance-based advertising), InterImage Productions® (television and radio production), InterPost Productions® Editorial (post production and visual effects), InfoTech Development™ (advertising and media metrics technology), InterMedia Entertainment® (Celebrity and IP licensing deals) and CPM Networks™ (unwired networks of cable, broadcast TV, and radio media).
For more information, go to: http://www.im.agency
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SOURCE LifeVac
