The CEO of TruLife Distribution Reviews the Latest Changes and Offers Advice for Ambitious Brands Looking to Enter the U.S. Market
FORT LAUDERDALE, Fla., March 6, 2025 /PRNewswire/ — The new administration is changing rules and regulations quickly. This can make it difficult for both domestic and international health and wellness brands to act on ambitious growth and scaling plans. TruLife Distribution functions as a trusted partner with inside knowledge, extensive experience, and in-house expertise that can guide a health and wellness company’s marketing and distribution efforts in the U.S., even during uncertain times like the present.
“We’ve been working with growing health and wellness brands for the better part of a decade now,” said TruLife CEO and founder Brian Gould (who personally has a multi-decade career in the health and wellness sector). “We’ve seen it all, and we understand the stress and strain that changes can have on business plans. That’s why we’re here: to operate as your boots-on-the-ground partner in your distribution and marketing initiatives. We provide the up-to-date knowledge needed to navigate not just typical U.S. regulatory rules but the latest compliance requirements as they roll out.”
Gould adds that this is a critical step in any company’s growth plans. Whether they’re coming from overseas or looking to expand from within the U.S., following regulatory requirements with things like ingredients and labels can make or break an operation. Of course, international brands face steeper challenges as they navigate entry into the U.S.
Gould remembers many occasions when his team had to stay in communication with overseas partners to help them line everything up. The range of products, brands, and locations span the gamut, from helping the Irish snack brand All Real Nutrition import its elite snack bars to America to doing the same for Bulgarian brand VemoHerb’s innovative supplement line. In each case, these brands had significant experience and well-established success in their own countries. Yet, this did little to help them navigate the complexities of the U.S. regulatory system. That required the support of an inside team like TruLife.
“You need more than a good idea,” Gould said. “You need the support and knowledge of a team that can help you carry that business vision through the red tape and into reality. That has become more complicated than ever at the moment, and you need contingency plans in place at every step, but it’s not impossible. You just need the right people in place.”
As the new administration both considers and, at times, puts tariffs and other international economic initiatives in place, businesses must be ready to react and take the best steps available to them with each decision. Gould encourages anyone considering expansion into the United States in the coming years to find a partner like TruLife that they can trust to help them understand and address regulatory requirements as they make the leap and attempt to build their brand in the biggest health and wellness economy in the world.
About TruLife Distribution
TruLife Distribution is the brainchild of Brian Gould, whose extensive industry knowledge comes from both personal experience and familial expertise stemming from three previous generations of manufacturing and retail distribution professionals. His company has a robust brick-and-mortar distribution network, is run by a team of veteran professionals, and offers a full-service experience that includes sales, marketing, and distribution. Learn more about TruLife Distribution at trulifedist.com.
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SOURCE TruLife Distribution
