Prodigal Launches Real-Time Agent Assistance for Consumer Finance

Powered by a novel AI intent engine, ProAssist is the missing piece to modern lending operations.

MOUNTAIN VIEW, Calif., Sept. 8, 2022 /PRNewswire/ — Prodigal, the leader in Consumer Finance Intelligence, today announced a new frontier for loan servicing and collections: ProAssist, the AI-powered real-time agent assistant designed to humanize and personalize every financial conversation.

The first and only real-time agent assistance application for financial services, ProAssist directly responds to longstanding needs in loan servicing and collections: increasing costs of business, expanding regulations, customer experience requirements, and difficulties in hiring and retaining agents.

Of course, focus on consumer experience isn’t a new requirement. Lenders know how critical this can be during loan origination, but may fall flat on providing the same experience during servicing and collections.

With ProAssist, Prodigal furthers its commitment to be the connective tissue linking players across the lending value chain, while positively impacting every borrower.

Benefits of ProAssist:

  • Goal customization
    Every conversation is geared for key business outcomes defined by leaders — and desired outcomes can be updated any time.
  • Reduce nesting time
    New agents ramp more quickly than ever before with hands-on training and protective guardrails.
  • Continuous improvement
    Turn every agent into a top performer as ProAssist learns from the most successful conversations.
  • Personalization
    Agents respond naturally to tonality, emotions, and sentiment, coupling effectiveness with empathy.

This new application of its AI intent engine allows Prodigal to bring one of its core philosophies to every customer.

“Consumer psychology is the driving factor in loan servicing and collections. Put simply, conversations are only successful when they’re personalized,” said Shantanu Gangal, CEO and Founder of Prodigal.

By listening for hundreds of potential call situations and evaluating sentiment, ProAssist generates real-time, in-conversation recommendations to guide agents toward effectiveness, customer satisfaction, and compliance.

Prodigal clients are already seeing benefits in effectiveness — and in compliance, with the virtual elimination of failed verifications and missed mini-Miranda disclosures.

 “Using ProAssist, we’ve seen a jump in payments, and up to a 25% increase in other critical agent effectiveness areas,” said Paul Allen, Chief Operations Officer at FFAM360.

“Our customers are the heart of our operations. ProAssist lets us keep that commitment by helping our agents be more empathetic and in the moment,” said Allen.

Nayrhit Bhattacharya, Product Lead, Applications at Prodigal, agrees.

“ProAssist is a paradigm shift in consumer finance intelligence. While acting as a tap-on-the-shoulder smart guide for every agent on the floor, ProAssist is learning from successful conversations, considering emotions, and identifying personas to recommend highly effective, personalized talk tracks,” Bhattacharya said.

“We’re proud to combine ProAssist with our ProNotes and ProVoice apps to help our clients unlock more powerful insights — and steer conversations toward their strategic business goals.”

To learn more about ProAssist, click here.

About Prodigal

Prodigal is a cloud-based Consumer Finance Intelligence solution that analyzes agent and customer conversations to enhance profits, experience, and compliance. Collection agencies, healthcare providers, and lenders depend on Prodigal to unlock insights that drive win-win financial outcomes. With decades of industry and data science expertise, Prodigal is ready to work with clients to optimize operations and quality assurance. Nearly one in five U.S. borrowers have already engaged with Prodigal during more than 200 million interactions.

Headquartered in Mountain View, California, Prodigal’s global team is on a mission to build the intelligence layer that powers Consumer Finance. With the backing of domain experts, technology leaders, and top investors, including Accel, Menlo Ventures, and Y-Combinator, Prodigal is poised to become the next iconic vertical SaaS company. To learn more, visit or follow @ProdigalTech.

Media Contact:

Jennifer Durishin


SOURCE Prodigal