CHICAGO, Feb. 4, 2025 /PRNewswire/ — SRW, a C.A. Fortune company known for cutting-edge marketing and communications strategies that can even make cottage cheese cool, is humbly thrilled to announce Maggie Tinsley as its new Executive Creative Director. With decades of experience, Tinsley will bring her award-winning expertise and strategic vision to elevate SRW’s creative work and drive impactful results for clients.
As Executive Creative Director, Tinsley will take the helm in refining and enhancing the agency’s creative vision. She will lead and grow SRW’s creative team, collaborating closely with internal departments to deliver bold, innovative ideas that elevate clients’ brands and drive their growth. Her primary goal is to uphold and evolve SRW’s creative standards while challenging processes to push creative boundaries.
“I’m excited to join SRW at such a pivotal time for the agency and our clients,” Tinsley said. “My focus will be on delivering best-in-class creative that not only captures attention but connects directly to customer purchase behavior. Big ideas and strong creative direction are key to building brand equity and long-term growth, and I can’t wait to bring that energy to SRW.”
Tinsley’s impressive background includes leadership positions at top agencies, such as FCB, VML and, most recently, The Mars Agency, where she led creative on the Mars Wrigley account. Her experience is particularly strong in shopper marketing and spans a wide range of industries, including retail, healthcare, financial services, automotive, travel and consumer packaged goods.
“Maggie is a dream hire for our agency,” said Kate Weidner, SRW president and chief creative officer for C.A. Fortune. “Her work marrying stunning creative with impactful commerce tools represents the perfect marriage between SRW and C.A. Fortune. Maggie’s leadership will lift our brilliant, hard-working team and resulting client success to new heights.”
By blending creativity with strategy, Tinsley will lead SRW into its next chapter of growth, reinforcing its position as a trusted partner for brands looking to make meaningful market impacts. Clients and colleagues alike can look forward to elevated campaigns built on structured processes, bold vision and an unwavering commitment to quality.
For more information on SRW and its offerings, visit https://srw.agency/.
Media Contact:
Mac Stone
847-275-0716
About SRW
Born in Chicago and now part of the C.A. Fortune family, SRW is a creative agency specializing in influencer marketing, paid media and public relations for brands in the health, wellness and better-for-you space. Together with C.A. Fortune, SRW delivers a full ecosystem of sales and marketing solutions for brands, making them discoverable and driving significant growth across all channels.
SOURCE SRW Agency